Brand vs Performance | How KAVAK Built a 100M Brand

Are you sacrificing branding for conversions? Or do you lose sales for building a brand? 🤔 The dilemma that destroys 80% of marketing strategies. We show you “The exact methodology to balance brand and performance without sacrificing any”. From building the brand that sells to the metrics that really matter. YOU WILL SEE how KAVAK achieved unicorn valuation by combining both strategies. 🦄

What you'll learn:

✅ The KAVAK Brand-Performance Framework

✅ Brand metrics that predict future sales

✅ Creatives who build brand AND convert

✅ Budget: the 70/30 ratio that works

✅ Long-term vs short-term: how to balance

Webinar given by Alberto Tovar, Global Brand VP - KAVAK, and Andre Duprat, CEO of Dinametra.